Omnia is a young company who came to us after they developed a line of skin care products for retail sale. Our first task was to construct an identity for Omnia that would set them apart from their competitors. From the beginning, we were thinking about how to win the battle for Omnia on the retail shelf. We developed a strong logo that would command attention from across a sales floor — the first brick in the foundation of Omnia's new identity. We were happy with the results so we decided to start pushing the envelope. That's when the fun really began. Pivoting off of the retro style of the logo, we tailored a branding strategy for Omnia that harkens back to the good ol' days.