When World Missions & Evangelism first met with us, they couldn't forsee the changes it would bring to their organization. Three members from their staff came in needing an event invitation. They also considered improving an existing informational document. Trusting our advice, the organization additionally agreed to the design of a new logo. The logo came with multiple files for almost any logo application, as well as a concise brand guide to ensure that the missionaries and other groups they partner with would be able use the logo correctly. The strength and visual appeal of the logo and case report were an immediate success. We recommended branded ink pens and other promotional products to help keep their organization readily in the mind of their donors. At their fundraising event, large pop-up banners further reinforced the impact of their efforts. In the end, they exceeded their fundraising goals and have a stronger foundation for their future growth.