We know what you're thinking, but there's a lot more to targeted mail than getting postcards from Publishers Clearinghouse every other day. For instance, did you know it's still one of the most effective ways of reaching your customers? I bet you didn't know that did you? Well, now you do. Direct mail can be a way to create personalized, targeted communication channels for both new an existing customers.
Let's say for instance you own a moonshine business. Not the still-in-the-woods-man-I-hope-I-make-it-on-to-a-questionable-reality-TV-show kind of moonshine business, more the I-have-a-storefont-selling-legimate-and-legal-fine-tasting-moonshine-man-I-hope-I-make-it-on-to-a-different-sort-of-questionable-reality-TV-show kind of business.
With targeted mailing, you can reach to your customers based on what flavors they prefer and with Variable Data Printing, we can change the graphics on the postcard to show a bottle of their favorite distilled goodness. Or maybe a "if you liked that you'll love this" sort of thing.
Anyone else getting thirsty?
Now, Let's say - bear with me - that for some crazy, inexplicable reason you still have some 'shine on the shelves. Wouldn't it be great to be able to market to the shockingly specific subset of people who might like the one remaining flavor in stock. The sort of person that is male, between 25 and 35 years old, with an income over 100,000 and has a history of purchasing Smoked Salmon flavored Vodka (look it up)? Amazingly, we can generate just such a list for you, and you can sell your inventory of Fish n' Chips moonshine to those who appreciate it.